TikTok is introducing a new feature that enables them to reduce the quantity of AI-made videos appearing in their streams. This initiative comes as the service announced that it now features more than 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a full-scale launch. This advancement comes amid a rise in content created by AI, spurred by new AI video creators.
AI Content on Other Platforms
Studies have shown that approximately 10% of the quickest rising video streams on another major platform only show AI-generated videos. A large amount of this material is deemed low-quality AI content, a label for poor-quality, factory-style content that is frequently absurd or bizarre.
“We know from our community that numerous viewers enjoy content created using AI tools, ranging from digital art to science explainers, and we aim to provide users the option to increase or decrease of that, based on their own likes,” stated a company executive.
AI on the Platform
The platform shared that there are currently 1.3bn videos on its app labeled as artificially created. Overall, more than 100 mn media items are submitted to the app every day, making AI content a minor portion of its complete catalog.
Customizing Your Feed
Viewers will be capable of limit or boost the volume of artificial media they view by using the “manage topic” option in the platform and choosing AI-made media. Further subjects that currently be controlled under the filter cover politics, style, aesthetics, and dance.
Content Labeling and Policies
TikTok’s policies oblige creators to tag “realistic” artificially created content, and it bans malicious fake videos of well-known individuals or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its community policies.
Furthermore, the platform will now attach an AI-generated label to content made using its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This step is designed to help prevent users from trying to bypass the disclosure requirement.
AI Literacy Programs
The platform is additionally launching a two million dollar AI literacy fund for professionals and groups to create educational content about using AI responsibly. This project will assist educational bodies dedicated to teaching coding and technology.
Content Safety Approach
TikTok has justified its content review process, amid controversy over plans to lay off numerous safety staff in the United Kingdom. It is planning to eliminate hundreds of positions in its content moderation division in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by automated systems.
A senior executive explained that human moderation would continue to be important, but artificial intelligence can protect employees by filtering out the most harmful content before it gets reviewed by humans. The platform announced a 76% decrease in disturbing and violent content handled by content reviewers over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of dangerous material as swiftly, which is the area in which a extensive automated help is proving valuable operate efficiently.”
